One of the leading thought leaders on the new world of marketing is Scott Brinker who edits the Chiefmartec.com blog. He recently published an excellent e-book: ‘A New Brand of Marketing’, the 7 Meta-Trends of Modern Marketing as a Technology-Powered Discipline. Packed into its 40 pages are insights into what Scott refers to as the key meta-trends that are impacting modern marketing. Scott defines meta-trends as deep, long cycle trends that last years rather than just months. At the heart of each tech is the role of technology and the impact that technology is having on marketing as well as the customer’s buying cycle.
The 7 meta-trends are detail the shifts that are occurring today including the shifts from traditional media to digital; from media silos to converged media; from outbound marketing to inbound marketing; from communications to experiences; from art and copy to code and data; from rigid plans to agile iterations and from agencies to in-house marketing.
In future posts I will explore each of these trends in more detail and, when possible, map them back to the role of influencers. In the meantime, do yourself a favor and download this excellent e-book.